about_cyndi

I'm a strategist based in NYC: using my research background to learn about people, dissect business problems, implement experiments, analyze data, and iterate. Lateral thinker that infuses design into every challenge.

Primary areas of expertise:

  • Enterprise strategy for emerging tech

  • Business organization design

  • Social entrepreneurship

Interests: human narratives, the brain, technology, culture, and art.

Current occupation: Associate Principal in Corporate Strategy at IBM, working with senior leaders within the firm on internal transformation.

Past: Co-founder of Hand Me Up, an e-commerce initiative focused on secondhand children’s clothing (now subsumed by parent company Merry Go Rounds); Product Associate at a fast-growing digital health company serving public schools; Growth Marketing Manager at an HR tech startup creating a more egalitarian hiring process; and UX Research and Design Lead at a corporate wellness startup (4th hire, helped company earn its first round of $600k seed funding). 

What I’m reading:

Book thoughts and tea pairings: @cyndithinks